Immersive scenography for the Pop–Up Fred “Riviera Plaza” in Shinsegae Gangnam, Korea.

Inspired by the French Riviera and Mediterranean culture, Marianne Guély created a dreamlike artwork in white and gold paper for Maison Fred.

We developed a monumental tree that symbolizes the ephemeral beauty of life through authentic Provencal plant creations. You’ll find shapes reminiscent of umbrella pine & mimosa.

Its design represents a challenge worthy of the fine jewelry exhibited by Maison Fred. We created a light, airy piece that required meticulous craftsmanship, using different folding and cutting techniques to give shape to each branch and leaf.

A true embodiment of Provençal culture, the tree is imposing and elegant, reflecting the grandeur of nature typical of the South of France.