For Paris Fashion Week SS22, the Studio Marianne Guély partnered with Freelance Paris to create a custom set around their iconic red rose. 

At the Studio we are constantly looking to craft timeless pieces.

Just like fashion; we embrace light, feminine, ephemeral and poetic aspects of materials.

By transforming papers and spaces, we aspire to elevate the creations of the biggest brands and produces an emotion by the poetic, visual or tactile elements of an installation.

Our philosophy is perfectly aligned with the particularities of the fashion world. This is why Studio Marianne Guély accompanies the greatest designers with scenographies capable of adapting to the DNA of their brands as well as to the specificities of their newest collections. We create a harmonious entity that intensifies and deepens a brands’ theme and its’ storytelling.

To inaugurate Alfredo Piferi new SS 2022 collection, Freelance asked Studio Marianne Guély to reinterpret the House’s emblem – the iconic Rose. At the heart of his new collection, the Studio has redesigned the rose to transform the Freelance showroom into a real symbol of this collection. Omnipresent and more stylized than ever, the Freelance Roses contrast with the pieces imagined by the designer and are sit atop the rooftops of Paris at 63 rue de la Boétie.